Category: Search Engine Optimization

The above one is called the QR code. And now url shortening service introduces this feature. It is not a big task for users to create this code.

  • Go to
  • Copy your long URL and paste in the Shorten with text box and click shorten.
  • And now copy the shortened URL and paste that url in another browser and add ‘.qr‘ at the end of the short url and press enter to get the QR code for your website.
And now you can save them and post them in your blog or send them to your friend’s mobile. And To scan the code, you’ll need an app like QR Scanner (iTunes link) for the iPhone and iPod touch, or ShopSavvy for Android devices. 

        It is the Google’s next milestone. It has started testing its “Full Page Preview Feature“. Definitely this feature will make browsing easier. It actually narrow down unwanted clicks.Google Testing The Full Page Previews. Caught Red Handed by Technology Reviewers It may be of a good use for users but according to major organizations and other internet revenue makers, it is going to be big head ache. Actually, few of the organizations and technology reviewers has already traced Google testing the full page preview feature. It is really a boost for them at this time to make some screenshots of them and blog them in their websites. Here are some of them which i have saved from websites like, The Next Web and Blogstorm.

Here are some,
You can notice a blue magnifying glass icon, clicking on which you can get the preview… 

Image Courtesy: The Next Web and Blogstorm

       Make your readers immovable with a cool widget that helps viewers/readers trace their content they needed. Can’t get what i am saying ???!!!. It is nothing but, ‘Labels’… Search using clouds. But this is a widget that every Blogger user have…. What is special in that.

Imagine a widget which is animated or flash that actually rotates and revolves when you mouse hover it. All your Blog’s LABELs revolve round in the flash widget. And i think now you can get that…

Animated Tag Clouds !!!

The below are the websites with such widget…

Now login to your blogger dashboard and then go to your blog’s DESIGN and after that EDIT HTML….

And now do not forget to check the EXPAND WIDGETs option. After that, use your browser’s FIND feature and find the below one line code in your blog’s html…. If you find it, then just copy the HTML code in RED and paste after the line that is found….If you didn’t find the below code, then use your browser’s FIND feature and search for id=’sidebar’ and after that line paste the HTML code in RED….

Below is the HTML code that you are going to insert into your blog’s HTML code:

// uncomment next line to enable transparency
//so.addParam("wmode", "transparent");
so.addVariable("tcolor", "0x333333");
so.addVariable("mode", "tags");
so.addVariable("distr", "true");
so.addVariable("tspeed", "100");
so.addVariable("tagcloud", "");
so.addParam("allowScriptAccess", "always");

 Alter the Width and Heigth:

      var so = new SWFObject(“”, “tagcloud”, “240“, “300“, “7”, “#ffffff”);

  The numbers indicated in blue color are the pixels of width and height.. You can alter this by changing the pixel size there. Do not alter anything other than this, widget will not work.

Changing the Background Color:

var so = new SWFObject(“”, “tagcloud”, “240”, “300”, “7”, “#ffffff“);

 Now it is the time for us to alter the Background color of the widget. You can do so by changing the html code of a background color. For example, here the specified color is #ffffff … And you can alter to the color you wanted to. If you are confused in choosing the color, just go to your TEMPLATE DESIGNER and then find the recommended color for your theme and then copy the HTML code of that particular color and alter in the widget’s html code.

Altering the TEXT Color:

so.addVariable(“tcolor”, “0x333333“);

         Now you have guessed that the above snippet determines the color of your widget. And you can edit it too. In the above code, tcolor refers to the text color and the value for that tcolor is by default 333333. Now you can change the text color by the same way you did for changing the background color.
One thing is very important, when altering the color of the text, you must specify the color of the html code in hexa. And what you have to do is, simply ignore the # and just copy and paste the rest of the six digits.

URL Encoding Reference

ASCII Character URL-encoding
space %20
! %21
# %23
$ %24
% %25
& %26
( %28
) %29
* %2A
+ %2B
, %2C
. %2E
/ %2F
0 %30
1 %31
2 %32
3 %33
4 %34
5 %35
6 %36
7 %37
8 %38
9 %39
: %3A
; %3B

< %3C
= %3D
> %3E
? %3F
@ %40
A %41
B %42
C %43
D %44
E %45
F %46
G %47
H %48
I %49
J %4A
K %4B
L %4C
M %4D
N %4E
O %4F
P %50
Q %51
R %52
S %53
T %54
U %55
V %56
W %57
X %58
Y %59
Z %5A
[ %5B
\ %5C
] %5D
^ %5E
_ %5F
` %60
a %61
b %62
c %63
d %64
e %65
f %66
g %67
h %68
i %69
j %6A
k %6B
l %6C
m %6D
n %6E
o %6F
p %70
q %71
r %72
s %73
t %74
u %75
v %76
w %77
x %78
y %79
z %7A
{ %7B
| %7C
} %7D
~ %7E
ƒ %83
ˆ %88
Š %8A
Ž %8E
˜ %98
š %9A
œ %9C
ž %9E
Ÿ %9F
¡ %A1
¢ %A2
£ %A3
¥ %A5
| %A6
§ %A7
¨ %A8
© %A9
ª %AA
« %AB
¬ %AC
¯ %AD
® %AE
¯ %AF
° %B0
± %B1
² %B2
³ %B3
´ %B4
µ %B5
· %B7
¸ %B8
¹ %B9
º %BA
» %BB
¼ %BC
½ %BD
¾ %BE
¿ %BF
À %C0
Á %C1
à %C3
Ä %C4
Å %C5
Æ %C6
Ç %C7
È %C8
É %C9
Ð %D0
Ñ %D1
Ò %D2
Ó %D3
Ô %D4
Õ %D5
Ö %D6
Ø %D8
Ù %D9
ß %DF
à %E0
á %E1
â %E2
ã %E3
ä %E4
å %E5
æ %E6
ç %E7
è %E8
é %E9
ê %EA
ë %EB
ì %EC
í %ED
î %EE
ï %EF
ð %F0
ñ %F1
ò %F2
ó %F3
ô %F4
õ %F5
ö %F6
÷ %F7
ø %F8
ù %F9
ú %FA
û %FB
ü %FC
ý %FD
þ %FE
ÿ %FF

If you’ve been wanting to use voice and video chat on Linux, then Google has a good news for you: it’s now available! Visit to download the plugin and get started. Voice and video chat for Linux supports Ubuntu and other Debian-based Linux distributions, and RPM support will be coming soon.

Five reasons?
There may be seven thousand reasons why your newsletter won’t get the response you’re looking for.
Most of those reasons have the same common problem, though: readers just don’t like it.
And that’s probably because you’re making one of these five mistakes.

Mistake # 1: Your newsletter isn’t helpful

This is a big one. My wife signed up for a newsletter on Ayurveda, thinking she would get some helpful articles and ideas on a topic she was very interested in. All she ever got was a whole bunch of promotional stuff.
Now, I know what you’re thinking. You know very well that non-stop shameless self-promotion doesn’t exactly endear you to others, and of course you’d never make every single newsletter into a pitch.
Because you’re a Copyblogger reader, you know that your content has to be useful or it won’t get read.
Yet most folks can’t help themselves.
They mean to write something useful, they mean to be helpful, but they end up being self-promotional because it’s easier. It’s easier to say “Yoga class on Friday, 17th December” than it is to write yet another article about yoga.
So they wind up being self-promotional by default — and since it was the easier option, they don’t think of it as being unhelpful to their readers.
That doesn’t mean the readers don’t see it that way, though.

Mistake #2: Your voice isn’t particularly compelling

Voice is not everything, but it sure counts for a lot. When you speak to a friend over the phone, they sound excited and vibrant. Ask them to put down their feelings on paper and you often find what they’ve written just doesn’t sound like them.
Their voice doesn’t show up in their writing, and that means their writing doesn’t really convey how they feel. Every artist, singer, and yes, writer has a signature voice. This voice needs to be authentic.
If you’ve tried and failed to find your voice before, put down the pen and Skype a friend. Get them to ask you questions about the topics you’ll be writing about in your newsletter — recording every word, naturally. Then just blab away, and transcribe what you’ve said.
I know this method sounds tedious. But it’s quicker than slaving over a boring newsletter that takes you two days to write, and still winds up completely devoid of voice.
Voice matters. And you have one — you just have to get it on paper.
But tone alone won’t save the day.

Mistake # 3: You’re not telling stories

Many people think their newsletter has to be full of perfectly organized and structured articles — and since they don’t know how to create those kinds of articles, they get frustrated and stuck when they’re trying to write.
Structure isn’t the way to create a great newsletter. Stories are.
As human beings, we’re entranced by stories from an early age. Start with stories about your clients. Write about what you’ve experienced in your industry and your thoughts about it. When you’re trying to elicit response, nothing gets your readers engaged like the color and drama of a good story.
And how do you finish? Tell the moral of the story — just like you would in a real story. Explain what you learned or what you should have learned or what someone else could learn from this experience.
The moral of the story also does double duty as the springboard for your call to action. Which brings us to Mistake # 4.

Mistake # 4: You have a half-hearted call to action

This week, you need to fill up your yoga class. In your newsletter, you’re going to ask a customer to write back or comment. You need that customer to respond. You can’t hope they will — you have to ask them to do it.
You have to be pretty darned clear what you want them to do, too. Just saying “please respond” is far too vague. Your customers don’t know exactly what you want them to do or how to do it.
Do you want them to click on a link? Tell them to click here (and also tell them why).
Do you want them to write back and tell you you’re a god/goddess/schmuck? Use the words “just click reply to email me back and tell me I’m a god/goddess/schmuck.”
Do you want them to buy? Tell them.
Most folks just hope their customers will act on their own. And their customers mostly don’t — because they’re too busy to figure out how you want them to respond. You need to tell them. Just a little nudge will do.
Of course, none of this will work if you’re a complete stranger.

Mistake# 5: You don’t have a specific frequency

Switch on your TV at 6 pm. What do you see?
In most countries, it’s the evening news. And every evening it’s the same old news, but hey it’s consistent.
Most newsletters aren’t. If you’re going to write a newsletter, then you’ve got to have a publishing schedule.
You have to promise your readers that your newsletter will go out once a month, or twice a month or three times a week — whatever it may be.
Your newsletters can’t go to Bermuda on vacation. They’re doing all the grunt work for you. Our newsletter has gone out since 2002 and has done so week after week without any stoppage.
You want to stop? You are ill? Sorry mate, but that won’t wash well with your readers. Imagine the TV station canceling the news because some newsreader didn’t turn up.
One of the big reasons for the lack of response is that your newsletter is a stranger to your readers. You can’t send them a newsletter whenever you feel like it and hope they’ll respond. Response is directly related to frequency. Muck up on frequency and the rest of the four points don’t even matter.

So there you have it:

  1. Pure self-promotion won’t work — make it useful.
  2. Your tone of writing is critical. Record yourself if you have to, but connect with your own unique voice.
  3. If you can’t get your head around structure, use customer stories.
  4. Don’t be half-hearted about promotion — give a strong call to action.
  5. Without consistent frequency, your customers will forget who you are even if you do everything else right.

Newsletters are a lot of work. There’s no point in doing them unless you see the response you’re looking for. And avoiding these five big mistakes will perk up your response in a hurry.

It has got two expansion. One is REALLY SIMPLE SYNDICATION or RICH SITE SUMMARY. For beginners, i use  to explain them that it is similar to Bookmarks that he or she is making in his or her web browser. And here is what actually RSS means ???

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

And why RSS when Bookmarks exists??? Reason & Benefits:
        RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly.

1. Keywords In Title
Each webpage within a website should contain a unique title, and meaningful keywords and keyword phrases should be included in the title of each webpage.

2. Keywords In URL
Use hyphenated keyword phrases in the URL’s subpages, as some search engines take notice of keywords used in URLs. The hyphen used between words allows search engines to better identify and recognize the separate the words used.

3. Anchor Text
When linking to web pages, use descriptive keywords to identify the links to webpages. The “anchor text” used to link to a specific webpage is weighted as part of some of the larger search engines ranking criteria. In other words, search engines make note of the text used to link to specific webpages, and use the text relevance to determine a search ranking for those pages.

4. Keywords In Header Tags
Keywords should be used to highlight sections on a webpage, as mini-titles over each subsection in a webpage. The subsection heading keywords should be identified as header tags or bolded in the HTML. The added emphasis, by applying specific HTML properties to subtitles, is noticed by search engines and given extra weight in the search ranking process.

5. Content Length
Each webpage should contain a minimum of 250+ words in text. Generally, it is best for the text to be formatted in sentences and small paragraphs. Bulleted lists can also be used for text contained in a web page.

6. Meta Tags
Keywords should be included in both the “description” meta tag and the “keyword” meta tag in the header of each webpage (please note: not all search engines pay attention to keywords in meta data, but for those that do, it is worth the effort of including them). Each webpage in a website should contain unique descriptions. The description should be 20-30 words in length.

7. ALT Tags
Keywords should be used in the “alt” tags for images, to describe the images.

8. Keywords In Image Name
Keywords should be used in the naming schemes for the images themselves.

9. Spider-able Navigation
The websites navigation should be in a format that allows search engines to easily “spider” the contents of each page and follow the links.

Utilize Analytics
After optimizing a website, it then becomes a waiting game. In order to assess the effectiveness of any optimization, you will need to evaluate web traffic. That can be accomplished using web logs and various tracking products. There are a variety of solutions available; find a solution that provides statistical data in a meaningful format and benefits your company’s needs.
Keep in mind that the effects from optimization will not be immediately visible in your web logs, or in the search engines. The webpage will need to be spidered and indexed first. The frequency of spidering and updating varies greatly, depending on the age of the domain and popularity of the website. Patience may be needed to see how effective changes are.

Tweak Optimization
After reviewing web logs, you should tweak optimization with minor adjustments, and then re-evaluate the results. Keep in mind that search engine optimization is an ongoing process, and rarely are the results visible overnight. Evaluate web logs on a regular basis, and modify optimization to enhance your listings.